Tag Archives: IPad

Interactive ads in digital magazines better engage readers – new study

A new research study conducted by the University of Connecticut finds that interactive advertising in digital magazines can more effectively engage readers and create stronger purchase intention than similar static ads in print.  The result is a new brand advertising … Continue reading

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Meet the man who plugged in WIRED magazine’s digital edition

Successfully translating the immersive and compelling experience of an iconic magazine like WIRED into the language of the digital universe has been a unique and formidable project to say the least. And who better to deliver a behind-the-scenes glimpse into … Continue reading

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Martha Stewart joins the world of digital publishing

Martha Stewart Living celebrates its 20th anniversary by joining the digital publishing world. Learn how the magazine is reimagined for tablet devices using Adobe Digital Publishing Suite. The iPad edition celebrates the magazine’s 20th anniversary and includes interactive photos, scrollable … Continue reading

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