Tag Archives: strategy

The Evolution of Design – industry roundtable

I attended a roundtable discussion this morning, titled The Evolution of Graphic Design organized by RGD. The panelists represented the advertising, marketing, design, education and technology communities. They discussed the role and value of design in the commercial world, how … Continue reading

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DesignThinkers expands its horizons beyond portfolios to focus on ideas and dialogue

As someone who has been part of the DesignThinkers conferences from the very beginning – including participating in the planning when I was president of RGD Ontario – it has been interesting to witness the evolution of this event, especially … Continue reading

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Converting your clients into design thinkers

For design thinking to really succeed, it’s not enough today for designers alone to be the design thinkers. After all, that’s what we are trained to do. More challenging is helping clients – who may come from a variety of … Continue reading

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Thanks for making DesignThinkers 2010 a hit

Our annual DesignThinkers conference has concluded for another year and I am thrilled to say that the 2010 event was an overwhelming success. We had our largest attendance to date, with more than 1,300 delegates from across Canada and even … Continue reading

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Driving the creative process forward

The creative process, as many of you have certainly discovered, can bog down fast amid the diverse and often pressing business concerns that exist within the commercial environments we inhabit. To keep the creative process moving in the right direction … Continue reading

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DesignThinking offers the next big advantage for business

Businesses say they want to innovate – yet most make the mistake of relying exclusively on analytical thinking when it comes to decision-making and strategy, says Roger Martin, Dean of the Rotman School of Management.   His advice to businesses … Continue reading

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Putting design and the bottom line on the same page

More businesses are embracing design and while the trend is positive, it also poses challenges for the design community, writer and editor Helen Walters told DesignThinkers 2010 on the second day of the conference.   The former editor of innovation … Continue reading

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