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Category Archives: Publishing
Interactive ads in digital magazines better engage readers – new study
A new research study conducted by the University of Connecticut finds that interactive advertising in digital magazines can more effectively engage readers and create stronger purchase intention than similar static ads in print. The result is a new brand advertising … Continue reading
Posted in Advertising, Business, Publishing, Technology
Tagged Advertising, Business, Electronic publishing, IPad, University of Connecticut
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Meet the man who plugged in WIRED magazine’s digital edition
Successfully translating the immersive and compelling experience of an iconic magazine like WIRED into the language of the digital universe has been a unique and formidable project to say the least. And who better to deliver a behind-the-scenes glimpse into … Continue reading
Posted in Business, Publishing, Technology
Tagged Adobe InDesign, digital publishing, IPad, technology, Wired (magazine)
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Martha Stewart joins the world of digital publishing
Martha Stewart Living celebrates its 20th anniversary by joining the digital publishing world. Learn how the magazine is reimagined for tablet devices using Adobe Digital Publishing Suite. The iPad edition celebrates the magazine’s 20th anniversary and includes interactive photos, scrollable … Continue reading
Posted in Publishing, Technology
Tagged digital publishing, IPad, Martha Stewart, Martha Stewart Living, technology
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Convergence, collaboration and exciting new conversations in an era of dramatic change
We are witnessing a dramatic evolution today involving the convergence of design and technology in the digital publishing era. It’s truly an exciting time. Some observers compare the current phenomenon to the desktop publishing revolution only two decades ago – … Continue reading
Posted in Design issues, Publishing, Technology
Tagged Desktop publishing, digital publishing, Fonts, Typeface
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