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Monthly Archives: January 2011
Interactive ads in digital magazines better engage readers – new study
A new research study conducted by the University of Connecticut finds that interactive advertising in digital magazines can more effectively engage readers and create stronger purchase intention than similar static ads in print. The result is a new brand advertising … Continue reading
Posted in Advertising, Business, Publishing, Technology
Tagged Advertising, Business, Electronic publishing, IPad, University of Connecticut
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A gift from Adobe
Happy New Year to all RGD members and our DesignThinkers blog readers. RGD and Adobe want to thank you for your support for this forum. In the past few months, we have focused on topics from the DesignThinkers 2010 conference … Continue reading
Posted in Business, Technology
Tagged Adobe Acrobat, Business, Design thinking, Productivity
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