Category Archives: Advertising

The Evolution of Design – industry roundtable

I attended a roundtable discussion this morning, titled The Evolution of Graphic Design organized by RGD. The panelists represented the advertising, marketing, design, education and technology communities. They discussed the role and value of design in the commercial world, how … Continue reading

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Interactive ads in digital magazines better engage readers – new study

A new research study conducted by the University of Connecticut finds that interactive advertising in digital magazines can more effectively engage readers and create stronger purchase intention than similar static ads in print.  The result is a new brand advertising … Continue reading

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TAXI’s Paul Lavoie has no doubt about the power of Doubt

Canadian marketing and advertising legend Paul Lavoie, chair and co-founder of TAXI, got DesignThinkers 2010 off to a highly inspired start today with his keynote speech on the role doubt can play in the success of great ideas and accomplishments. … Continue reading

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